MILAN (AIMnews.it) – Agreement between WM Capital and Del Mare 1911 for the creation and development of the franchise business format. The agreement has an annual duration and focuses on the reputation of the brand and the quality of raw materials of clothing and accessories. In particular, WM Capital will take care of the creation and growth of the concept with activities relating to positioning, a study of the business model, a Retail design concept and a specialised consultancy on the elements of the franchising format, including the legal aspects, the communication strategies, marketing and commercial development. “We are pleased to be able to participate in the creation and development of the franchising format for a historic Italian company, which has developed in Lombardy an important presence of men’s clothing stores. – commented Fabio Pasquali, President and CEO of WM Capital – It is very interesting to have the opportunity to engineer and capitalise on a know-how of over 100 years and make it available to new partners and affiliates for the national and international market.”