MILANO ( – Triboo Digitale srl sold its stake (20.32%) in Friendz srl for € 2.955 million to Friendz sa (20.56% stake in the share capital of Compagnia Digitale Italiana). It is a start-up that has developed a platform able to activate a targeted community of over 200.000 users willing to promote social activities on behalf of companies, generating brand sharing and the involvement of consumers. “This activity generated for the Triboo Group’s technological innovation platform a return, in less than two years, equal to 7.5 times the initial investment”, explains the company, and the capital gain was 2.6 million euros. Compagnia Digitale Italiana will in turn sell the entire 20,56% stake held in the capital of Friendz sa for a price of 20,560 francs.