MILAN ( – Prismi launches AIMINTOO, a suite dedicated to the retail world that helps retail stores collect their customers’ contacts and turn them into sales, thanks to the possibility of stimulating them through promotions, loyalty programs and coupons sent via apps, mail, social and sms. The platform also allows the customer to purchase direct offers via Paypal. The recent data of the ‘Osservatorio eCommerce B2c’ of the Politecnico di Milano, promoted by the School of Management of the Politecnico di Milano and by Netcomm, confirms that the trend in the eCommerce sector is growing and that retail is particularly active in this regard, as testified by the growth in online sales of the food segment (+ 34%) and home living (+ 53%). “This data is not a surprise, – explains Alessandro Reggiani, CEO of PRISMI – every day we are in contact with hundreds of eCommerce customers that we follow; it is precisely for helping Italian SMEs to ride this growth and to reap the benefits that we introduced AIMINTOO. We will soon launch our platform to access in a simple way the eCommerce sales channel, in the Italian or foreign market, in order to make it easy and convenient for SMEs to bring their products to the main marketplaces, such as Amazon and Ebay, but also on comparison websites and throughout global markets.”