MILAN (AIMnews.it) – Portobello welcomes the publication, on the website of the Department for information and publishing, of a document that allows companies access to the tax credit for advertising investments. “We are confident – explains Roberto Panfili, co-founder and COO of Portobello – that this communication will give further impetus to the advertising activity in the local media, generating a benefit for Portobello and its commercial partners.” The bonus consists of a tax credit payable to those who have made incremental advertising investments in newspapers, magazines and on local television and radio stations in 2017 and 2018. 62,5 million euros has been allocated for this tax relief. According to Nielsen data, advertising investments in the first half of 2018 recorded a growth of 1.8% compared to the same period in 2017, with a particularly brilliant month of June (+ 6.2% compared to June 2017).