MILAN ( – At the Demo Day 2018 of Digital Magics – the annual event dedicated to investors, business angels and Italian companies – eight startups participated. Of the most diverse merchandise sectors: from the Italian sharing community of goods transportation, to the technological platform capable of profiling customers that access the stores and able to classify for each individual client different KPIs, understand their needs and behaviour; from the online private loan platform to HR Tech software to manage the entire process of selecting a candidate. The 2018 Demo Day saw the participation of over 100 financial and industrial operators, within the Talent Garden Milano Calabiana coworking campus. Marco Gay, CEO of Digital Magics, said: “In 2018 we expect to invest 3.5 million euros in 10-15 new startups, from all over Italy. We are really satisfied with the strong interest that the most important institutional investors, private individuals and companies show every year towards our young digital talents. With the free issuance of the Win warrants of Digital Magics, dedicated to new financial operators that will invest in our subsidiaries, we once again want to support the innovation of our country and align the interests of our shareholders with those of the new investors, who contribute to the development and success of our startups. We continue to scout in the national and international digital sectors and trends, with a focus on Artificial Intelligence and Enterprise 4.0. Thanks to the agreements with iStarter, in the new Turin office, we want to oversee the Piedmont and the North West, which have always represented an industrial district capable of competing in foreign markets. And with regards to the internationalisation of our startups, the new incubator headquarters in London will be fundamental to bringing the excellence of Digital Made in Italy to the world”.