MILAN ( – “Escobar – The charm of evil”, the film distributed in Italy by Notorious Pictures, was by far the most watched movie at the cinema during the first programming weekend, with a collection of 1 million “We are very happy with the excellent film collection, the best in the world for the film ‘Escobar, the charm of evil’ – said Guglielmo Marchetti, president and CEO of Notorious Pictures – Despite a weekend with decidedly summer temperatures and big events sports planned over the weekend, our film has dominated the box office taking the first place in the receipts for the weekend. 2018 started with very positive results for Notorious Pictures, in the first 100 days we realised box office receipts for approximately € 5.7 million, + 176% compared to the same period in 2017, with over 950.000 admissions (+ 155% compared to 2017) Looking at our line up in the coming months, where it stands out with very important commercial potential, we are sure we can further consolidate this growth”.